
A small hosting company from Wisconsin just got a brand new site. It is with great pleasure that I announce the launch of Host Head redesigned by Maquina Studio. This was a two month design and development project that started with the complete visual space for the company’s web presence. When the client contacted the studio way back in July of 2007, the hosting company was in sore need of an design upgrade. The previous site looked like something straight out of the dotcom boom, so we helped the guys at Host Head give the company a facelift. Their original logo came out unscathed, since it had enough personality to shine through in this iteration, and we believe it meshes well with the overall design. Check out the site and while you’re at it you can do some window shopping for hosting. Brad and the guys behind Host Head do a superb job at customer service and offer competitive hosting packages with cutting edge technology.
Latest Tweet: The same people that brought us the FWA site showcase now have a showcase of mobile work. - http://m.thefwa.com/ #fwa #mobile
Archive for the ‘Web Development’ Category
Host Head goes Live
Sunday, January 10th, 20105 Smart Reasons to Start Using WordPress Today
Monday, October 26th, 2009
If you finally decided to start blogging then you seriously need to look into what WordPress has to offer. Sure there are many blogging services like Blogger, TypePad, SquareSpace and such, but none offers as much flexibility, independence, and support as WordPress does. Wordpress was started in 2003 by a hand-full of programmers and today it’s a bustling community of developers, designers, and bloggers. It’s the most popular blogging platform in existence and it has a very bright future ahead of itself. Here are the five main reasons why I, as a web designer, give WordPress my vote of confidence. (more…)
What Kind of Web Industry Animal are You?
Saturday, October 10th, 2009“An expert is a person who has made all the mistakes that can be made in a very narrow field.”
-Niels Bohr
And what’s a web designer’s job description anyway? Lately, I’ve been asking myself this question, especially at this time when the demand for specialization gets greater and greater. In the early 2000’s when I initially got started in the web, it was easy. The prevailing identity on the Internet was that of a webmaster. If you were called a webmaster, you were like a magician; the practitioner of an esoteric and novel art form. Everyone respected that and knew what it meant, even if they knew not what it was all about. A webmaster in 2000 did what a jack of all trades does today, from designing the Photoshop template of a site to administering the database of the CMS. That, as we all know, was not a good proposition. Do you remember the first designs to surface the internet and how hideous they were? Thank god the graphic designers took an interest in the web and resuscitated visual goodness.
Today however, the playing field has shifted. True, there are still coders out there who do it all. But is it efficient? Are they happy? And most importantly, are they good? I cannot agree as the layers of complexity in web design increase. There needs to be a division of labor for truly powerful builds to come alive. And each specialist has his or her place. So in search of truth I posted a question on LinkedIn to see what other designers and developers had to say. I received a decent number or replies and with the exception of a few, most tended to say the same. (more…)
The Fine Art of Wireframing
Monday, August 17th, 2009
Wireframing is the first step in the web design process. It is also the least known and talked about. Along with a sitemap, wireframes lay the groundwork for building a solid website. So, to give wireframes some much needed respect, in this post I’ll share my own process for designing wireframes and illustrate some examples. I’ll also talk a bit about the current trends and wireframing best practices. And finally I’ll mention some of the tools I use to produce rockin’ wireframes. (more…)
The Great Amazon in the Cloud
Friday, May 29th, 2009The future of web computing is in the cloud, the Amazon cloud that is. Amazon Web Services is offering tremendous value for web developers of all shapes and sizes, with accessible service and incredible fire power to run apps, and store rich media content. I attended the Amazon Web Services Start-Up Event yesterday, held in Chelsea, New York city. After the brief introduction to the range of services offered by Amazon, four New York city start-ups talked about their experience using AWS. Each one focused their work in a different field. For example, the Brooklyn based drop.io, a simple real-time sharing and collaboration app outfit, explained their workflow and how Amazon is helping them leverage the use of their web services. They have no physical hosting facilities and they work entirely on Amazon’s framework, which is amazing for a 4-man-operation to say the least. Another interesting example comes from a biotech company that uses the computing capacity of AWS EC2 to calculate models of clusters and human molecules.
It was refreshing to hear stories of web startups like these and listen to how they have leveraged the Amazon service, where 1GB of data storage costs 15 cents and bandwidth transfer about the same. It makes complete sense for any web developer and start-up, where costs are always a priority. If you missed this great event, here’s a link to the slideshows presented.

- Host Head goes Live
- Happy Holidays from Maquina Studio!
- Introducing Sparta: a Premium WordPress Theme
- Asunción Digital Week
- 5 Smart Reasons to Start Using WordPress Today
- What Kind of Web Industry Animal are You?
- On Short Deadlines
- 10 Practical Business Tips for Freelance Web Designers
- The Exploding Internet
- Business Card design featured in CardObserver.com








