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Archive for the ‘Business’ Category

10 Practical Business Tips for Freelance Web Designers

Saturday, September 26th, 2009

As most independent web design professionals I have to wear different hats. I am the technician, the manager, and the entrepreneur who drives the studio. And given all these facets, I truly enjoy working the business angle of web design. Before I started designing websites I obtained a business degree, which helps quite a bit in managing the business. However, considering my background, I know that most freelancers are not in the same boat. So if you’re a one-man band, in the following paragraphs I share a few things I learned over the years as an entrepreneur who started a web design business. (more…)



What To Do When You Work for Starving Artists

Monday, September 14th, 2009

A while back I did a job for a musician friend of mine. Rapidly I learned that unless an artist is backed by a major studio or label they are usually short on cash. Before starting the work I sent three rounds of proposals for the same project, each one reduced by a fraction of the original, until the cost of the project was within my friend’s budget. Sadly for me, with all the adjustments, the financial compensation for my work wasn’t motivating me at all. But in the name of advancing culture I decided to help nonetheless, and soon I found myself thinking “what did I get myself into?” In the end I made very little money and throughout the whole process I was constantly pestered by my friend, who is a compulsive artist and wanted creative control as most artists do. Now I look back and extract three important lessons from this experience. (more…)



The Great Amazon in the Cloud

Friday, May 29th, 2009

The future of web computing is in the cloud, the Amazon cloud that is. Amazon Web Services is offering tremendous value for web developers of all shapes and sizes, with accessible service and incredible fire power to run apps, and store rich media content. I attended the Amazon Web Services Start-Up Event yesterday, held in Chelsea, New York city. After the brief introduction to the range of services offered by Amazon, four New York city start-ups talked about their experience using AWS. Each one focused their work in a different field. For example, the Brooklyn based drop.io, a simple real-time sharing and collaboration app outfit, explained their workflow and how Amazon is helping them leverage the use of their web services. They have no physical hosting facilities and they work entirely on Amazon’s framework, which is amazing for a 4-man-operation to say the least. Another interesting example comes from a biotech company that uses the computing capacity of AWS EC2 to calculate models of clusters and human molecules.

It was refreshing to hear stories of web startups like these and listen to how they have leveraged the Amazon service, where 1GB of data storage costs 15 cents and bandwidth transfer about the same. It makes complete sense for any web developer and start-up, where costs are always a priority. If you missed this great event, here’s a link to the slideshows presented.



Being a Green Web Designer

Tuesday, April 28th, 2009

As a big fan of eco design and green architecture, I thought it proper to come up with some ways in which web designers can help better mother nature’s state of affairs. This is a bit difficult because the very nature of web design is completely digital and paper free. I mean when was the last time any web designer analyzed his workflow’s carbon footprint? There’s very little that comes to mind in terms of developing greener habits in this profession. As a web designer I can’t really waste less ink, or make less photocopies, or print less emails. I hardly ever use these archaic devices! (What is a fax?! ) Even my handwriting skills have been deteriorating consistently since my keyboard took over. So very little paper comes across my desk in work related activities, except for sketching of course.

But is web design really earth friendly? Maybe if we dig a little deeper we can find some places where we can improve our ecological quotient as web designers and developers. Here are six ideas to start your mind on a greener path.

1. Turn off the computer when the day’s work is done

This is a quick and simple way to conserve energy that anyone can apply, but most people don’t really do it thinking that the energy savings is miniscule. Well, if you consider all the days the computer is on, even in sleep mode you start to get a snowball effect in kilowatt usage. And multiply this effect by thousands of computers on the grid and you accumulate a hefty number. It’s really easy to flick the switch folks.

2. Go Paperless

This one goes without saying. If you haven’t done so already, instead of printing and mailing information use PDF and other digital formats for all business related documents. Not only are you saving trees but it’s also a huge convenience. Emailing documents like proposals and invoices saves time, money, and mother earth. And there are a few handy invoicing services online, and more are sure to come. I recommend Freshbooks or Blinksale for invoicing and billing.

3. Recycle old technology

Since in this profession we’re all one part geek (or super geek, depending on your area of focus) we have an addiction to gadgets and the latest technology. I know most people simply throw away their old mobile phones or old computer equipment. If you do this you need to stop and take it to a recycling facility. Every major computer and electronics manufacturer has a recycling program. For example, Samsung recently came up with an eCycling solution to recycle used mobile devices. Just send the old mobile phones their way and they’ll take care of the rest. They even pay for shipping. You can learn more by visiting the manufacturer’s website or calling their customer service department.

4. Ride a bike to work or use mass transit

If you’re lucky enough to live in a city with a solid public transportation system like New York, take the metro or bus, don’t drive. If you’re even luckier and you live in a city with a warm microclimate, bike to work. And if you really hit the jackpot you won’t even need to commute that far to get to work. Just work from your home office and make the earth proud.

5. Get rid of CRT monitors

Cathode ray tube monitors consume three to five times as much energy as their LCD counterparts, and worse off, they’re detrimental for your eyes. So if you’re one of the few people who still own this puppy, get rid of it by recycling. Isn’t it about time to upgrade?

And as a final note, if you want to score big with the environment, bring a plant to work. Besides advancing green life on earth plants are good for your health. And studies have shown that they have a positive effect on mood and shield you from electromagnetic radiation transmitted in the environment. So besides being pretty things and oxygenating your workspace, they also save your life. And practicing some feng shui couldn’t hurt either.  What’s your green strategy?



Twitter this… Twitter that…

Monday, April 20th, 2009

What’s all the fuss about Twitter? It’s become somewhat of a social media phenomenon, at least in the US, and it’s slowly gaining momentum around the world. I recently started using Twitter and I’m hooked. I’ve had a dormant twitter account for almost two years now and I posted my first tweet back in 2007. It read: “I’m having a bagel with cream cheese and scallions.” Must have been one heck of a bagel! But nowadays my strategy has changed. I don’t tweet about what I eat anymore. In fact I don’t tweet that often. About once a day maybe. But I think I’m addicted to Twitter because of the access it provides. Access to other individuals who I like to listen to. It’s great to be at tweeting distance from people like @kevinrose, or follow @tferris, who usually provide tidbits of web, tech, and business knowledge. It’s probably the simplest informational channel online and helps to keep me in the loop with short bursts of information.

But of course the medium is only as good as the messenger. It’s as valuable as the people you follow, or the information being exchanged. Otherwise it becomes a big chat room with nothing but noise. Some people simply use this medium as a plug to sell their wares and nothing more. But the real benefit lies in the constant give and take of valuable insight and information. So I found that choosing a topic or focus that interests me is key. I think there are still many avenues for exploration in its application. To those sitting on the sidelines I say don’t rule it out just yet. Most people are barely scratching the surface. Even Google is finding value in Twitter and there are rumors that they might just buy the company out. My only suggestion is don’t follow people who tweet about what they’re having for lunch.