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Archive for April, 2009

Being a Green Web Designer

Tuesday, April 28th, 2009

As a big fan of eco design and green architecture, I thought it proper to come up with some ways in which web designers can help better mother nature’s state of affairs. This is a bit difficult because the very nature of web design is completely digital and paper free. I mean when was the last time any web designer analyzed his workflow’s carbon footprint? There’s very little that comes to mind in terms of developing greener habits in this profession. As a web designer I can’t really waste less ink, or make less photocopies, or print less emails. I hardly ever use these archaic devices! (What is a fax?! ) Even my handwriting skills have been deteriorating consistently since my keyboard took over. So very little paper comes across my desk in work related activities, except for sketching of course.

But is web design really earth friendly? Maybe if we dig a little deeper we can find some places where we can improve our ecological quotient as web designers and developers. Here are six ideas to start your mind on a greener path.

1. Turn off the computer when the day’s work is done

This is a quick and simple way to conserve energy that anyone can apply, but most people don’t really do it thinking that the energy savings is miniscule. Well, if you consider all the days the computer is on, even in sleep mode you start to get a snowball effect in kilowatt usage. And multiply this effect by thousands of computers on the grid and you accumulate a hefty number. It’s really easy to flick the switch folks.

2. Go Paperless

This one goes without saying. If you haven’t done so already, instead of printing and mailing information use PDF and other digital formats for all business related documents. Not only are you saving trees but it’s also a huge convenience. Emailing documents like proposals and invoices saves time, money, and mother earth. And there are a few handy invoicing services online, and more are sure to come. I recommend Freshbooks or Blinksale for invoicing and billing.

3. Recycle old technology

Since in this profession we’re all one part geek (or super geek, depending on your area of focus) we have an addiction to gadgets and the latest technology. I know most people simply throw away their old mobile phones or old computer equipment. If you do this you need to stop and take it to a recycling facility. Every major computer and electronics manufacturer has a recycling program. For example, Samsung recently came up with an eCycling solution to recycle used mobile devices. Just send the old mobile phones their way and they’ll take care of the rest. They even pay for shipping. You can learn more by visiting the manufacturer’s website or calling their customer service department.

4. Ride a bike to work or use mass transit

If you’re lucky enough to live in a city with a solid public transportation system like New York, take the metro or bus, don’t drive. If you’re even luckier and you live in a city with a warm microclimate, bike to work. And if you really hit the jackpot you won’t even need to commute that far to get to work. Just work from your home office and make the earth proud.

5. Get rid of CRT monitors

Cathode ray tube monitors consume three to five times as much energy as their LCD counterparts, and worse off, they’re detrimental for your eyes. So if you’re one of the few people who still own this puppy, get rid of it by recycling. Isn’t it about time to upgrade?

And as a final note, if you want to score big with the environment, bring a plant to work. Besides advancing green life on earth plants are good for your health. And studies have shown that they have a positive effect on mood and shield you from electromagnetic radiation transmitted in the environment. So besides being pretty things and oxygenating your workspace, they also save your life. And practicing some feng shui couldn’t hurt either.  What’s your green strategy?



Twitter this… Twitter that…

Monday, April 20th, 2009

What’s all the fuss about Twitter? It’s become somewhat of a social media phenomenon, at least in the US, and it’s slowly gaining momentum around the world. I recently started using Twitter and I’m hooked. I’ve had a dormant twitter account for almost two years now and I posted my first tweet back in 2007. It read: “I’m having a bagel with cream cheese and scallions.” Must have been one heck of a bagel! But nowadays my strategy has changed. I don’t tweet about what I eat anymore. In fact I don’t tweet that often. About once a day maybe. But I think I’m addicted to Twitter because of the access it provides. Access to other individuals who I like to listen to. It’s great to be at tweeting distance from people like @kevinrose, or follow @tferris, who usually provide tidbits of web, tech, and business knowledge. It’s probably the simplest informational channel online and helps to keep me in the loop with short bursts of information.

But of course the medium is only as good as the messenger. It’s as valuable as the people you follow, or the information being exchanged. Otherwise it becomes a big chat room with nothing but noise. Some people simply use this medium as a plug to sell their wares and nothing more. But the real benefit lies in the constant give and take of valuable insight and information. So I found that choosing a topic or focus that interests me is key. I think there are still many avenues for exploration in its application. To those sitting on the sidelines I say don’t rule it out just yet. Most people are barely scratching the surface. Even Google is finding value in Twitter and there are rumors that they might just buy the company out. My only suggestion is don’t follow people who tweet about what they’re having for lunch.



The Rise of Maquina

Tuesday, April 14th, 2009

The time has finally come.  Maquina Studio is officially launched.   I’ve been working like a geek on speed for most of March and April, madly coding away in my cozy little studio to make this thing happen.  Most of my friends probably think I’m lost in some dense subtropical jungle in South America since I’ve been disconnected from the world for a while. (To them: I’m back guys! Mission accomplished!) As with all noble feats, obstacles abound.  A couple of freelance projects attempted to derail the launch of this site.  Add to this the global recession, and we have a major speed bump. But to some, this is the perfect environment to start a business. So I say  there’s no better time to launch this web joint.  This may sound crazy, but it may just be the voice of my inner entrepreneur going delirious. Whatever it is there’s enthusiasm and novelty in the air, and spring is finally here.  Anyways, I think there’s no better time than now to start fresh.

Maquina, for the non-Spanish speaker, means machine.  How does it apply to this web business? Well,  I can act like Don Draper from MadMen and conjure sophisticated visions about this concept but I choose to skip the show. In the end it can mean whatever you want it to mean.  Plus I like the sound of it. Doesn’t it just click and make you tingle all over?  For now the only aspiration is to have this web shop running like a well oiled machine.  And let’s leave it at that.

As for opening credits I have  to thank my many friends and colleagues who helped along the way with their valuable input.  And I can’t forget the guys from Automattic who developed Wordpress, the excellent blogging platform this baby is riding on.  Many thanks to all the parties involved.  In all truth I’m pretty pleased with the final design of the site, from it’s branding and colors, to it’s code structure.  What do you think?